James Martin is a photographer and creative director, whose artistry and originality have given rise to a style of image-making that bridges the documentary and art worlds.

Bringing more than 20 years of informative and exploratory photojournalism into his commercial work, his photographs are rooted in brand storytelling while simultaneously standing as impactful works of visual art.

James' career as a professional photographer spans more than two decades, and has taken him to the furthest corners of the globe telling the stories of a changing world - documenting impactful technologies and the people behind the ideas.

His long career spans the changes in photography itself, and he has additionally developed a reputation as a pioneer in the rethinking of imagery and how the use of artificial intelligence generated images, will impact the future of photojournalism and the making of art, while exploring new creative possibilities and pushing the boundaries of traditional photographic techniques.

James is recognized as a pioneering thinker in the field of AI-generated images, and is credited with coining the term 'aitography' (pronounced eye-tography) or 'aiography' (eye-ography) to describe photographic-like images that are not created with the traditional digital photography means, but rather AI-assisted creations.

Through his lens, James has captured the beauty and complexity of the world around us.

Revealing the intricacies and nuances of the modern world, often centered on California and Silicon Valley, he has extensively covered figureheads of the technology industry, including Apple’s Steve Jobs and Tim Cook, Facebook’s Mark Zuckerberg, and Google’s Sundar Pichai. His work has been featured in the world's most renowned publications, including the New York Times, the New Yorker, CNN, CBS News and Bloomberg News, and he has earned dozens of awards and accolades for his outstanding work as a photojournalist, but also in the fields of product and architectural photography.

As a photojournalist, James has covered stories including the clearing of landmines in Angola, healthcare development in Rwanda, access to sanitation in India, the middle eastern refugee migration in Greece, robotic work inside the melted down Fukushima Daiichi Nuclear Power Plant in Japan, the clear-cutting of indigenous lands deep in the Brazilian Amazon, and the migrant crisis along the southern border of the United States and inside Mexico.

He has a rare gift for capturing the essence of his subjects along with the broader context, and his images are both striking and thought-provoking works of art.

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