Conferences, Product Launches, & Retreats
James Martin is a photojournalist and creative director, whose artistry and originality have given rise to a style of image-making that bridges the documentary and art worlds.
Bringing years of informative and exploratory photojournalism into his commercial work, his photographs are able to stand alone as impactful works of art.
James' career spans over two decades and has taken him to the furthest corners of the globe. James has made a name for himself telling the the stories of a changing world - documenting impactful technologies and the people behind them.
His long career spans the changes in photography itself, and he has additionally developed a reputation as a pioneer in the rethinking of imagery and how the use of artificial intelligence generated images, will impact the future of photojournalism and the making of art, while exploring new creative possibilities and pushing the boundaries of traditional photographic techniques. James is recognized as a pioneering thinker in the field of AI-generated images, and is credited with coining the term 'aitography' (pronounced eye-tography) or 'aiography' (eye-ography) to describe photographic-like images that are not created with the traditional digital photography means, but rather AI-assisted creations.
Through his lens, James has captured the beauty and complexity of the world around us. Revealing the intricacies and nuances of the modern world, often centered on California and Silicon Valley, he has extensively covered figureheads of the technology industry, including Apple’s Steve Jobs and Tim Cook, Facebook’s Mark Zuckerberg and Google’s Sundar Pichai.
His work has been featured in the world's most renowned publications, including the New York Times, the New Yorker, CNN, CBS News and Bloomberg News, and he has earned dozens of awards and accolades for his outstanding work as a photojournalist, but also in the fields of product and architectural photography.
As a photojournalist, James has covered stories including the clearing of landmines in Angola, healthcare development in Rwanda, access to sanitation in India, the middle eastern refugee migration in Greece, robotic work inside the melted down Fukushima Daiichi Nuclear Power Plant in Japan, the clear-cutting of indigenous lands deep in the Brazilian Amazon, and the migrant crisis along the southern border of the United States and inside Mexico.
He has a rare gift for capturing the essence of his subjects along with the broader context, and his images are both striking and thought-provoking works of art.
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Driving Commercial Impact
In the fiercely competitive realm of commercial photography, one requires more than just a camera to stand out. We bring together 20 years of experience in storytelling and exploring the world.
Unique Perspective and Emotion
A good commercial photographer possesses a creative vision that goes beyond the ordinary. We bring a fresh and unique outlook to our work, from your essential brand perspective, challenging conventions within the industry as we aim to create images that connect with your audience emotionally. This includes the skillful use of angles, color, and composition to create photographs that will convey multiple layers of meaning.
Technical Skills and Attention to Detail
Technical expertise is essential for a commercial photographer. Mastering the technical aspects of our craft, including lighting, composition, and post-production techniques that will best apply to your specific project only come with years of experience. These technical elements are as important as the visual impact of the image itself. Our aesthetic sense and meticulous arrangement of elements come together to create images that will tell your stories and possess your essence.
Communication and Personal Style
Communication is key in this field. It's essential to listen keenly to client requirements, understand the unique project demands, anticipate where the challenges might lie, and collaborate effectively with the team. When viewers can identify an image as their creation due to a distinct signature and identity, it showcases a level of artistry that sets them apart.
As a storyteller, I don't just capture events but encapsulate their very essence. My images merge the narrative's soul with design elements like color, line, and form, resulting in pieces that are both narratively compelling and standalone works of art.
With a foundation in photojournalism, my emphasis is on the unscripted: candid moments captured with artistic flair. My clientele for advertising and events is exclusive, a testament to the trust and quality I offer. Specializing in elite weddings and events, my collaborations are primarily through personal referrals, including longstanding affiliations with corporate clients.
Trust in my lens, and together, we'll turn moments into masterpieces.